Audio content has been witnessing an unprecedented demand in the recent years. Interviews and Podcasts seem to have caught the fancy of the audience, and the demand for audio content is only expected to skyrocket. Transcribing your recording to text can not only amplify your brand, but can also help in increasing the reach of your audio content.
Here are a few reasons why you should transcribe your audio content to text:
The point of creating content is for it to reach as many relevant people as possible. This means, one of the objectives of your audio content is to be on top of search results. Transcribing your audio file to text enables search engines like Google & Bing to index the content, as it can read the transcription and crawl them on search engine result pages (SERPS). Transcription alone plays a big part in improving the performance of your audio recording on search engines like google. It also further optimises the content to gain traction.
While the audio file is specifically and exclusively focused on the listenership, there is also an audience that prefers consuming content by reading. So when you transcribe your audio content to text, you are hitting two birds with one stone. That’s because you’re are helping your content reach a much wider audience than just your original listenership.
Another major advantage of transcription is all the visual additions you can make to the content, to further improve its reach. With an audio recording, your hands are tied with all the enhancements you can make. With transcribed, textual content on the other hand, you can add infographics, illustrations and pictures to make your transcription even more appealing to the reader. At the same time, you can offer them the luxury of being able to listen to the content and simultaneously have a visual reference.
Transcription of your audio recording and integrating visual elements will not only help fuel the growth of your content, but also improve the overall listening/reading experience for your audience.
While Audio Content is extremely immersive in nature, it can come with its limitations. Providing solely audio content means your content is largely going to be inaccessible for people with hearing disabilities. Devices today come with a lot of accessibility tools to help turn your content to text. A well transcribed textual representation of your content can help take your content to the next level, by making it a lot more accessible to every demographic out there.
Unfortunately, audio content by virtue of its format, can be extremely limited when it comes to distribution. You can either distribute them as a podcast or put them up on your website as a downloadable audio file. Physical copies like CDs are antiquated. The effort and the investment needed are not worth it.
Transcribing audio content to text opens up a range of distribution channels that do not exist with just audio. You can distribute the transcribed textual content on multiple platforms, without any financial or resource intensive investment. This also helps you reach a larger audience.
Transcribing audio to text opens up the following distribution channels:
Textual content has always been extremely social media friendly. What this means is, textual content is easier to share, and is quick to attract eyeballs. A lot of social media channels like Twitter, Reddit, Quora and even Facebook for that matter, rely largely on content in textual format.
Transcribing your content from audio to text means that it is far easier to read. Also, it’s far easier to share, as opposed to listening to an audio file. The process of natural distribution of content in text is much faster than it is with audio content. That’s because people mostly listen to the entire audio file before gauging if it is something they want to share. With text, the turnaround time of content reaching a larger audience is much faster.
These are some of the reasons why you must always transcribe all your audio content. If you have created audio content that is enjoyable and adds value to the listener, then why stop at just one medium? Let your content rule the world of text too! If you aren’t sure about transcribing your audio file, transcription services are easily available and are generally inexpensive. Transcribing audio to text is an exercise where the reward definitely outweighs the risk.